"Testing! One... two... one...two... check! "
Hi, this is me. My name is Pedro Lourenço and I was born on August 9th 1981 (just in case you have a thing for Astrology) with a curious blonde afro hair.
I started my advertising career in 2004 looking for fame and fortune at McCann Erickson, where I stayed for 4 great years. I had a few moments of fame, but the fortune thing... not really.
Maybe that was the reason why I moved to JWT in 2008.
In this same year, with my "wingman" Zeca, I started a new t-shirt brand called You Should Be Naked (online soon).
Throughout these years I've done work for many important brands, such as Vodafone, Coca-Cola, TAP Air Portugal, Refriango (Angola's biggest beverage brand), Opel and Euromillions (European Lottery), just to name a few.
I've also managed to put together a nice portfolio with several national and international awards:

- Over 6,5 million views (and counting) on Youtube for Vodafone "Beatbox" - the most requested portuguese ad ever.
- 3 shortlists at The Unicorn Awards - the one shot film festival
- Shortlist at LIAAwards (London) 2008
- Shortlist at El Sol Festival (San Sebastián, Spain) 2005
- 2 silver, 2 bronze and 6 shortlists at CCP Festival 2005/09 (the Portuguese Creative Club).
- 1 Spot Award (Portuguese Radio Awards) 2008
- 1 silver Croquette Award (Portuguese Guerrilla Marketing Awards) 2009
- 1 silver and 1 bronze at Prisma Awards 2005 (Portugal)
- Shortlist at Hit Parade 2005 (the Portuguese Advertising Radio Festival)
- 3rd place at Cyber Young Lions Portugal 2009

- 2nd place at TV Young Lions Portugal 2006
- Shortlist at Young Creatives Portugal 2007 (at CCP)
- Acácia de Prata (Silver) – TV (Angola) 2007
- Acácia de Prata (Silver) – Radio (Angola) 2007

And now I want more.

YoungGuns 2009 - Call for Entries Campaign

Direct Mail
A2 size posters where young creatives are showing off their "talents".

The URL shown on each poster is the creative's website/online portfolio.

Microsite
Online microsite where young creatives can upload their portfolios, get opinions from their peers and show off their work online through Facebook, Twitter and YG Youtube Channel.

There's also an online game - "Streak Yourself". Users can upload their photo and send out their streaking performance video.
On the print screen we can see a young art director with a tattoo saying: "Hey Bogusky, hire me!!"

TV - "Motor sport on SportTV"

Campaign - "Beatbox"

Vodafone 5310 Xpress Music
TV & Internet

Anncr V.O.: You've never heard anything like this.
The new Nokia 5310. MP3 player with built-in amplifier and equalizer.
Make the most of now.
Vodafone.


Vodafone 5310 Xpress Music
Press


Vodafone 5310 Xpress Music
Billboard

Self Promo - "Mother"

Part I

I told my mom I wanted to go to London, to work for Mother.
She decided to ask "her" a little favor.

Part II




I finally made it. An interview at my dream agency: Mother London.
But I couldn’t just go there and meet Robert Saville empty handed. My mother wouldn’t permit it. So she decided to give Mother London a little present: a lovelly hand made pot holder and some delicious butter cookies.

WC Sign - "Afro Hair"

This is the sign on my bathroom door. I designed it myself. Not bad for a copywriter, huh? :)

Field Marketing – “Destinations”

TAP Air Portugal
Field Marketing

To promote TAP’s special offers, we put transparent stickers on Lisbon train’s, giving the idea that a real plane is flying alongside the train.

London €29
Don’t stay grounded

Press - "Rally"

Coral Alcohol-Free Beer
Magazine

TV - "Wedding Ring", "Dog" and "T-shirt"

Oliveira da Serra olive oil
2006 Campaign

A man is washing hands and his wedding ring goes accidentally down the drain.
Announcer: Let’s imagine an ordinary day at the office and suddenly… ups! How will you explain that to your wife?
The man goes to the kitchen and makes a simple but great meal.
Announcer: Salmon with fresh herbes, apple jam, garlic and Oliveira da Serra olive oil.
His wife tries it. It’s delicious.
Man: You won't believe what happened to me today.
Announcer: Oliveira da Serra. That’s a good idea.
Super: That’s a good idea.




Oliveira da Serra olive oil
2006 Campaign

A young woman is jogging in the rain and discovers a cute little dog soaking wet beneath a tree.
Announcer: Let’s say you’re a “pet lover” but your boyfriend is definitely not…
She makes him this great dinner.
Announcer: The solution: penne al dente, fresh mushrooms, azorean cheese, courgettes and Oliveira da Serra olive oil.
The guy simply cannot resist. The dog head is now on his lap.
Announcer: Oliveira da Serra. That’s a good idea.
Super: That’s a good idea.




Oliveira da Serra olive oil
2006 Campaign

A young woman is doing the laundry and finds out she has mixed colors and ruined her boyfriend Real Madrid's autographed t-shirt.
Announcer: Let's imagine you were doing the laundry, you mixed colors and... ups!
She starts cooking a delicious meal.
Announcer: It's easy: monkfish fillets, mango, green curry and Oliveira da Serra Mediterraneo Suave.
She starts telling him what happened to the t-shirt.
Girl: Do you know your autographed shirt..? Well...
He smiles with his mouth full.
Announcer: Oliveira da Serra. That’s a good idea.
Super: That’s a good idea.

Campaign - "You're no super-hero"

Ginsana Energizing Multivitamin tablets
Press and Poster


Ginsana Energizing Multivitamin tablets
Shower cabinet at Holmes Place Gyms.

Press - "Escargots", "Champignons"

Oliveira da Serra Gourmet - Olive Oil
Magazine

Press - "Toy"

Hummer
Magazine

Press - "Bankrupt", "Black Market", "2nd Hand"

Worten - Electronics Store
Magazine
“There used to be a place where multimedia products were cheaper. It went bankrupt.”



Worten - Electronics Store
Magazine
“Less expensive computer hardware? Maybe on the black market.”



Worten - Electronics Store
Magazine
“Of course you'll find cheaper home appliances. On 2nd hand stores.”

Press - "Babewatch"

Frize - Sparkling Water
Coversheet for a free newspaper

Press - "Pedro Pauleta"

TAP Air Portugal
Magazine
“TAP - Air Portugal. Proud sponsor of the Portuguese football team.”

Young Lions 2006 - "Moroccan"

ICEP - Portugal, Land of Technology
Film for mobile phone
Young Creatives 2006 - Portugal

We open on a typical moroccan salesman talking to the camera and trying to sell a watch.
He uses the traditional tourist aproach: first he tries to guess where you come from and then says everything that comes to his mind about your country. In this case, Portugal.
Moroccan: Monsieur, Monsieur... 45 euros... 40... Italian, French? Portuguese? Portuguese, yeah! Figo, Figo! Algarve! Port Wine!
After mentioning the traditional portuguese icons he enumerates the most important examples of portuguese technology used all over the world: ATM machines, NASA Technology, software, chip cards, etc...
Moroccan: Multibanco (the portuguese word for ATM) “green button... PIN code... green button”; software; smartcard; Via Verde (the portuguese word for the electronic toll collection system)...
Super: Portugal is more than football, sun and Port wine. It’s a land of technology and innovation.
Moroccan: ... NASA technology “Houston, pas de problème!”, computers... chips...
Super: It’s time to look at Portugal in a different way.
He ends up trying to sell hashishe.
Moroccan: Hey, want some hash?